What we found out about the audience:
I found out that the audience is quite niche and must be interested in not only football but also a keener interest in Newcastle United Football Club Ltd.
Description of ideas for products:
The documentary will be centred on Newcastle United and the recent history of the club over the past five years (the Mike Ashley era). It will show the struggles that fans have had to face over this time and how the club has been affected. We will look to get face to face filmed interviews with top journalists from the region that cover the club. As well as this we are going to try and get one or two former players opinions, comparing how the club is now seen to how it was seen when they played.
We have also managed to get Steve Wraith, a fanzine editor, to take part in a short filmed interview. This will allow us to get an opinion of somebody who speaks on behalf of the fans as part of his job, and see what the general consensus is amongst the supporters, although we will also speak to supporters to get their opinions as well.
Why the product will be successful:
The product will provide an insight into Newcastle United and will target those with an interest in the club and without this product people would not be able to see this. It will show opinions of well-respected people who are connected with the club and also certain fan base opinions.