Tuesday, 6 May 2014

Evaluation: How did you use new media technologies in the construction and research, planning and evaluation stages?‏

New media has massively helped in the construction of my products, these being my short film, poster and feature article. Firstly the biggest way that new media technology helped me develop my products was via the new software, applications and the internet which are available to use, but this does not mean just putting it together it also means establishing all the other pieces to fit the jigsaw.

A main way new media has helped me with constructing my project was in the first instance was a video camera and normal camera, although slightly overlooked in the first instance the quality of film and image is absolutely vital so the advancement in this sector of digital technology allowed my product to be of a high standard and helped enhance authenticity. Another way that new media has helped construct my product is what I touched on before that being new software, the main two programs which I used to create my Poster, Feature Article and Short Film are Adobe Photoshop and also iMovie. With Photoshop it has allowed me to create an original yet authentic project by allowing me to edit material such as add text with effects which include Drop-Shadow which adds an extra dimension to the text and makes it stand out, also you can import own photographs and edit those via cropping and adding effects to the image or for example create a boarder around the image.

iMovie on the other hand allows you to cut film to the length you need, edit it with effects which can include changing the colour of the footage to reflect the mood or theme, for example for my short film I decided some parts would be in black and white which many people know as the traditional colours of Newcastle United whom I base my documentary about. You can also add transitions between frames this means that the footage has a better flow to it and can also help increase the authenticity and originality of the product. You can also do several other things on iMovie another feature I used was to add text to my footage.

New technology has also helped in the research and planning aspect of creating my project. In the aspect of research this is via the internet where so many different style models to develop your own ideas from, this can be from people posting their own amateur posters/feature articles and also professional magazine's which usually have there own websites. It has also allowed me to gain ideas from other peoples projects in the past which I can implement my ideas onto. In addition it has allowed me to view professional documentaries and gain ideas in that sense from the most successful sports documentaries and general documentaries to then see the main codes and conventions and then decide which I could use for my project.

In terms of planning the new media has allowed it to be more accessible, lets not dismiss the use of Microsoft Office which helps you establish a clear plan, also you can use various internet methods to do preliminary plans and then post these onto the internet. The internet is still just as valuable in this process as it allows to not only post on updates but see how a professional product looks and how you should look to use various examples to make it look just as authentic.

The development of new media has also assisted me in my evaluation, this being because of I have used several different applications to showcase my work, I have used Sound Cloud which allows you to post voice recordings, I have also used Prezi which is an on-line presentation application in addition I have used YouTube to post my video material on and also used the good old fashioned text boxes.

I have posted all these stages onto my Blog's, this is because you should not discount the fact that the Blog is actually part of the new technology, it has allowed me to post all the relevant information to my project but also post it in an easily accessible place using different pieces of software. What also makes using the Blog a good idea is the fact that you are already publishing your work to a much wider audience meaning that it is active 24/7, lets also not forget perhaps my primary audience for this project could possibly be posting on there work via the internet. The web is now in a new era this being WEB 2.0- which means that consumer is now being the prosumer. To conclude the blog is always active as is the evolving of the new methods of media technology, they both go hand in hand.

Evaluation: How effective is the combination of your main product and ancillary texts?‏

Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Monday, 5 May 2014

Evaluation- Audience response. (Video)

Evaluation- What have you learnt from your audience feedback?

The main 3 things (Positive/Negative) which I have learnt about from my audience response are:


  • The quality of interviews helped others form opinions on the subject and also added to the structure of the documentary meaning others had a better understanding of the subject and therefore enjoyed it more.
  • The variation of facts and opinions made the documentary interesting, in addition this meant that people could learn about Newcastle United but also form their own opinions from the information.
  • The found piece of footage allowed people to see the passion of the fans and what the club means to people, also the addition of found footage made the documentary look authentic whilst mixing with my own original ideas.


  • There wasn't enough of the found footage, this meant that there wasn't a lot of information on the actual team, although this was due to the restriction of 30 seconds found footage which was implemented by the exam board.
  • There wasn't interviews with players or higher members at the club, including people who play for the club at present or whom have in the past ten years. 
  • There could have been more information about the team at present and more information about the stadium and ownership (as it was mentioned quite a lot during the documentary)

Evaulation- What have you learned from your audience feedback. (Open Questionaire)

Evaulation- What have you learned from your audience feedback. (Closed Questionaire)

Tuesday, 29 April 2014

Feature article part 4

In the final steps of creating my feature article I have added the text columns and also a small heading at the bottom of the page which tells the reader when they can watch the documentary and I have also added a large BBC logo which then allows the viewers to gather that the program will be aired on the BBC. 

Feature article part 3

This is the development on my feature article, I have added a large image of myself and my project partner Liam, this is so that people know who have done the documentary and will allow people to put a face to the people behind the documentary (as the interview will be based around our ideas on the documentary). I have also added a short description on what the documentary is and also what it is based around. 

Monday, 28 April 2014

Feature article part 2

This is how my feature article has progressed, I have added a page separator this is so it looks more realistic but the major change/development is the fact I have added a tag line at the top of the page "EXCLUSIVE INTERVIEW" this is in block capitals so if flicking through a magazine this article will stand out at the top of the page and also it adds originality but it also shows that the magazine has used a style model. The style model which I used was from TV choice and the majority of their articles.

Feature article part 1

This is the first step of making my feature article, I have added the main heading of the program in the same font, this is so that people will automatically link together, in addition I have decided to add a neutral background whilst also adding page numbers to make it more realistic.

Sunday, 27 April 2014

Poster part 3

For the final step of creating my poster I added the BBC logo this tells people who is distributing the product but it can also make people want to watch it as it is distributed by a well rebound and respected company in the BBC.

Poster part 2

I have now added the large title on top of my poster, this is the title of the program, this lets people know what the program will be about (if you didn't figure it out with the SBR statue) "Talking Toon" will be familiar words with many people as one of the nicknames of Newcastle United is "The Toon" so people will then draw people into knowing the subject.

Friday, 25 April 2014

Poster part 1

This is the first part of my poster, I have decided to follow most of the style models which I have seen for the posters (which are vary unusual to actually have) but ones which do have a poster to promote the tv programs upcoming are usually based on one large image and then just the title of the program- in my case this is a documentary. I have used an image I have taken at St James Park (Newcastle United football stadium) this is because my documentary is based on the club. The main image is of the statue of Sir Bobby Robson who is a local hero who managed the club. I used this image so people know who he is and also ties people back into the theme which is Newcastle United.

Monday, 7 April 2014

Who'd distribute it?

I think that a local news channel (BBC/ITV- N.E) or even the official club (NUFCTV) would distribute my product, this is because it is based in a niche audience. This meaning that my product will only interest a small section of the documentary audiences, this being because it is based on Football and in particular Newcastle United, this is what makes it a niche audience. With this being a short film with no biased views it, another point would be that although it would not create a profit, it would increase audience figures, this because if on a local news you would get the additional consumers tuning into the show for the feature piece (My Product). I would not be reinforcing a similar product during this either so it would not be competing with anything similar but perhaps it could be competing with other things on the TV at the same time, although this would not matter as it is aimed at a niche audience.

Thursday, 27 February 2014

Basic Narrative Theory & Comparing.

The narrative theory which I will firstly touch on is Shrek (The original) and I will later compare it against my own documentary which is about Newcastle United Football Club.


Firstly in Shrek it follows a structure about characters. The characters are as follows; Shrek who is the hero, Fiona who is the princess, Donkey who is the doner/helper, Lord Farquaad and the Fairy Godmother whom are the villans and Puss in Boots who is also classed as the doner.

It also follows Todorov's structure which is followed as:

1) Chilling in the swamp
2) The villans try and take Shrek's swamp
3) Shrek strikes a deal to keep his swamp in return for a quest
4) Shrek then embarks on a journey on the quest which then turns into winning Fiona's heart
5) The final step is when he is back in his swamp all happy.

This follows the three step structure which is; Equilibrium-Disequilibrium-New Equilibrium.  


Our documentary structure doesn't really follow a conventionally structure of known sorts but we have devised our piece to create an argument against the ownership but also to show the passion and better sides of the club. This is known as being subjective with a mix of facts and opinion.

In our piece we had three interviews we had Steve Wraith (Editor of Toon Talk), Joe Allon (Former Newcastle player) and Neil Cameron (Local journalist)